{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/673727a6d3a0091de2ace2c4/67b61cd2d7f65bb045111f61?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Social Media Unfiltered: What Works, What Fails & What's Next..!","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/673727a6d3a0091de2ace2c4/1739987402695-8dbfcd1b-47bf-47e1-b24a-08b635455645.jpeg?height=200","description":"<p>Social media can feel like an ever-changing puzzle, one moment you're winning, the next, the algorithm shifts, and you're back to square one. In this episode of&nbsp;<em>PR LIKE A BOSS!</em>, I chat with Chloe Luper, founder of Social Soda, about what actually works, what’s a complete time-waster, and what’s next in the world of social media.</p><p><br></p><h3><strong>Key Takeaways:</strong></h3><ul><li><strong>Engagement is Queen:</strong>&nbsp;Forget vanity metrics—real engagement drives success on any platform.</li><li><strong>Algorithms Change, But Engagement Wins:</strong>&nbsp;Build a loyal audience to survive algorithm shifts.</li><li><strong>Common Social Media Mistakes:</strong>&nbsp;Inconsistency, lack of variety, and ignoring your audience will cost you.</li><li><strong>Organic vs. Paid Social:</strong>&nbsp;You don’t need a huge budget, but a small ad spend can make a big impact.</li><li><strong>Myth Busting:</strong>&nbsp;More followers ≠ more success. Quality engagement matters more than quantity.</li><li><strong>Best Platforms for Business:</strong>&nbsp;Facebook is still a powerhouse, and LinkedIn is an underused goldmine.</li></ul><p><br></p><h3><strong>Connect with Chloe &amp; Social Soda:</strong></h3><ul><li>LinkedIn:&nbsp;<a href=\"https://www.linkedin.com/in/chloeluper/\" rel=\"noopener noreferrer\" target=\"_blank\">@chloeluper</a>&nbsp;<a href=\"https://www.linkedin.com/company/social-soda-uk/\" rel=\"noopener noreferrer\" target=\"_blank\">@socialsoda</a></li><li><strong>Instagram:&nbsp;</strong><a href=\"https://www.instagram.com/socialsodauk/\" rel=\"noopener noreferrer\" target=\"_blank\">@socialsoda</a></li><li><strong>Facebook:&nbsp;</strong><a href=\"https://www.facebook.com/socialsodauk\" rel=\"noopener noreferrer\" target=\"_blank\">@socialsodauk</a></li><li><strong>YouTube:&nbsp;</strong><a href=\"https://www.youtube.com/@socialsodasdigitaleradiaries\" rel=\"noopener noreferrer\" target=\"_blank\">@socialsodasdigitaleradiaries</a></li><li><strong>Website:&nbsp;</strong><a href=\"https://socialsoda.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">www.socialsoda.co.uk</a></li></ul><p><br></p><p><strong>Listen &amp; Subscribe:</strong>&nbsp;If you loved this episode, don’t forget to subscribe, share and leave a review! Stay tuned for more PR power moves on&nbsp;<em>PR LIKE A BOSS!</em></p><p><br></p><p><strong>Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse&nbsp;</strong><a href=\"https://link.sbstck.com/redirect/588a8a16-9fe7-4cf9-97a6-a703fe800874?j=eyJ1IjoiMm1vbndqIn0.9YB_2YRyf94RQYCali87cKTqQgrCg-KONk0My483u74\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>HERE</strong></a></p><p><br></p>","author_name":"Patrizia Galeota"}