In this episode of PR LIKE A BOSS!, host Patz chats with Jane Cunningham, better known as the British Beauty Blogger. A pioneer in beauty journalism and de-influencing, Jane shares her candid insights into the ever-changing dynamics between beauty bloggers, brands, and PRs.
We dive into:
The evolution of beauty blogging—from its humble beginnings to the influencer era.
Why “Hi Lovely” emails make Jane hit delete faster than you can say “mass pitch.”
The importance of writing for your audience, not the brands.
Tips for smaller brands on how to approach influencers (hint: skip the discount codes).
Why respect, authenticity, and boundaries are key to successful collaborations.
Jane also spills her golden rule for pitching and shares her thoughts on staying true to your voice in a crowded industry.
If you’re a PR pro, influencer, or beauty brand, this episode is packed with lessons (and a good dose of humour) you don’t want to miss.
Where to Find Jane:
Don’t Miss Out!
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