{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67362dc9f5bf73e251eecff3/6a92d21aee851f3f317e810b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Dr Jo Twist (BPI CEO): AI, the BRITs & Breaking British Talent Globally","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67362dc9f5bf73e251eecff3/1788006395969-7492eda5-4f67-4148-8d40-edc47ddbfda7.jpeg?height=200","description":"<p>This episode, Mark Adams talks to Dr Jo Twist - recognised in the <strong>Computer Weekly Hall of Fame, Billboard's Women in Music Power List,</strong> and the T<strong>op 1000 Most Influential People</strong>, with over 25 years across the <strong>BBC, Channel 4,</strong> and now the <strong>BPI</strong>.</p><p><br></p><p>Jo shares her journey from a 1970s Hong Kong childhood and a PhD in online communities, through pioneering digital roles at BBC Newsround and Channel 4, to leading the trade body behind the BRIT Awards and the Mercury Prize.</p><p><br></p><p>They dig into why British artists like <strong>Sam Fender, Olivia Dean, RAYE</strong> and <strong>YUNGBLUD</strong> are breaking globally, what makes an artist genuinely exportable, the real purpose of industry showcases like <strong>South by Southwest</strong>, moving <strong>the BRITs</strong> to Manchester and the <strong>Mercury Prize</strong> to Newcastle, and an unflinching conversation about <strong>generative AI - the threat it poses to creators</strong>, the industry's Make It Fair campaign, and why <strong>human creativity can't be replaced.</strong></p><p><br></p><p>The Blinding Talent Music Industry Podcast is hosted by Mark Adams - a 28-year music industry veteran, former <strong>Director of Music Programming across Channel 4</strong> and <strong>Bauer Media</strong>, and founder of <strong>Blinding Talent</strong>, a UK artist management and marketing consultancy. Mark has helped break and amplify A-list artists including <strong>Taylor Swift, Dua Lipa, Beyoncé</strong> and <strong>Ed Sheeran</strong>.</p><p><br></p><p><strong>Company</strong></p><p>Website: <a href=\"http://www.blindingtalent.com\" rel=\"noopener noreferrer\" target=\"_blank\">www.blindingtalent.com</a></p><p>LinkedIn: <a href=\"https://www.linkedin.com/company/blindingtalent\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/company/blindingtalent</a></p><p>YouTube: <a href=\"https://www.youtube.com/@BlindingTalent\" rel=\"noopener noreferrer\" target=\"_blank\">youtube.com/@BlindingTalent</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@blindingtalen\" rel=\"noopener noreferrer\" target=\"_blank\">tiktok.com/@blindingtalent</a></p><p>Instagram: <a href=\"https://www.instagram.com/blindingtalentinsta/\" rel=\"noopener noreferrer\" target=\"_blank\">instagram.com/blindingtalentinsta</a></p><p><br></p><p><strong>Podcast</strong></p><p>TikTok: <a href=\"https://www.tiktok.com/@blindingtalentpod\" rel=\"noopener noreferrer\" target=\"_blank\">tiktok.com/@blindingtalentpod</a></p><p>Instagram: <a href=\"https://www.instagram.com/blindingtalentpod\" rel=\"noopener noreferrer\" target=\"_blank\">instagram.com/blindingtalentpod</a></p><p><br></p><p>Subscribe and leave a review - it really helps the show reach more of the music industry.</p>","author_name":"Mark Adams"}