Atlanta Cobb - Music Industry Mentor on Artist Development, Social Media & Whether Artists Still Need Record Labels
Atlanta Cobb has spent 15 years in the music industry - from street teaming for Columbia Records as a student to managing artists at major label level. When she left the major label world she found something nobody was talking about: a massive gap between what major label artists have access to and what independent artists are left to figure out alone. She built her coaching practice to fix it.
Today she works with independent artists on everything from audience building and social media strategy to the mindset and emotional work of sustaining a long-term music career. She has also built her own substantial social media following from scratch - practicing exactly what she preaches.
In this episode, Mark Adams and Atlanta get into the things most music industry conversations avoid: why talent is almost never the deciding factor, why most artists post on social media for completely the wrong reasons, and whether record labels will even exist in the form we know them in ten years' time.
They cover:
The Blinding Talent Music Industry Podcast is hosted by Mark Adams - founder of Blinding Talent and former Director of Music Programming at Channel 4, where he launched the Official YouTube Chart (2015) and Spotify's first ever Streaming Chart (2016). With 28 years of experience across Channel 4, Bauer Media, radio and television, Mark created this podcast to give independent artists honest, experienced perspectives from the people who have shaped the music industry.
Blinding Talent works with independent artists across the UK, North America, Europe and Australia - offering artist development, Spotify growth campaigns, social media management, digital advertising, content creation and artist websites.
Full episode and show notes: https://www.blindingtalent.com/podcast/atlanta-cobb
Book a free strategy call: https://www.blindingtalent.com/book
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