Ben Higgins is the Co-Founder & President of Generous Coffee, a self-funded for-profit business dedicated to donating 100% of its profits to charity. He tells the story about a trip to Central America that left a big impression on him, a lunch bribe that landed him a TV gig, conversations with the wise people around him that helped him navigate the chaotic world he found himself in, and how he used his talents for paying attention to the people around him to build a truly unique company. From top to bottom, Generous Coffee does its part to care for people from Warsaw, Indiana where they hand out free coffee to their global charity partners collaborating with the recipients to give people what they actually need. There’s so much that we can learn from Ben and how everything he touches turns to goodness.
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