In this episode, I talk about using psychology and behavioral economics to influence your sustainability outcomes at your events. I use meal choices as my example for how preset selections can influenced your attendees do what you're hoping they will do. I explain how “nudges” can guide attendees toward more sustainable options.
I reference the book Thinking Fast and Slow; the research of Daniel Kahneman and Amos Tversky; and site Freakonomics and Choiceology podcasts for further insights into consumer behavior.
Follow @PositiveImpactEventConsulting on YouTube to get the video feed!
To ask a question for a future walk email: AlyciaDrubeEvents {at} gmail.com or go to the Google Form: https://docs.google.com/forms/d/e/1FAIpQLSduKevDmLDOr2HhNORhM8giycd1VOOgYGObHXFyD_OhWFCtpQ/viewform?usp=sf_link
To engage with Positive+Impact Event Consulting to make your Event Business and Events you work on more sustainable visit AlyciaDrube.com
If you'd like to subscribe to the podcast on your podcast app of choice check out the landing page: https://shows.acast.com/sustainable-events-dog-walk-podcast
Or copy and paste: https://feeds.acast.com/public/shows/673509b204b5d35af46eb38a
to your preferred podcast app.
","author_name":"Alycia Drube"}