A lesson from Positive Psychology - use positive framing to keep your communication concrete and improve the chances your audience remembers what you want them to know.
We cover:
Negation processing difficulty - the brains inclination to omit or not process negating words like \"not\" or \"don't\" and act on concrete concepts. e.g. Telling yourself \"don't spill... don't spill... don't spill\" while walking your full cocoa to the couch, your brain omits the modifying words and only processes \"spill... spill...spill\" into action.
Negativity Bias - The negativity bias is a natural tendency to focus more on negative information than positive information. This bias is thought to have evolved to help us survive by making us more aware of potential threats. [source: https://traumaresearchuk.org/the-negativity-bias-understanding-and-overcoming-our-brains-tendency-to-focus-on-the-negative/]
Emphasis on positive framing for comprehension and retension.
Also sited: Laura Yarbrough-Lloyd and the A Flair for VIP Events podcast: https://lauralloydevents.com/
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