This week Part One of my outline of considerations on how to talk with your clients about Sustainabilty at Events
When you are handling your clients my advice, first and foremost, is to incorporate the considerations on your side and use it as a tool to make your clients life better and give added value, rather than burdening them with trying to understand or dictate the wisest, most sustainable choices.
Build it into your onboarding with your clients, make sure to use simple and understandable language, then present outcomes to your clients whenever you have Sustainability considerations in mind so they can see the benefits of your expertise. Help them understand how the Sustainability metrics from your work and your vendors are a marketing, education and communication benefit that they can roll into their publicity about the event. Meanwhile of course, you can use it in your metrics for your office as well.
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