{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67334355e0fc2a0372f6a2dc/69f904ad3a143563ed987f0e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 29: Tim Rowe and the  rapid evolution of ad tech infrastucture","description":"<p><strong>Summary</strong></p><p><br></p><p>In this episode, we discuss the evolving Adtech landscape, focusing on first-party data, cloud-native infrastructure, and innovations in streaming TV advertising. We explore how new technologies like containerised DSPs and attention measurement are shaping the future of digital advertising.</p><p><br></p><p><strong>Chapters</strong></p><p><br></p><p>00:00 Introduction to the AdTech Ecosystem</p><p>01:28 The Evolution of AdTech Infrastructure</p><p>03:53 The Rise of Containerised DSPs</p><p>07:34 AdTech Innovations in Live Streaming</p><p>09:53 Margin Compression in AdTech</p><p>14:32 Investing in Innovative AdTech Solutions</p><p>20:02 Technical Difficulties and Communication Challenges</p><p>21:00 Investment Convictions in Ad Tech</p><p>22:02 The Role of Bedrock in Ad Tech Innovation</p><p>24:49 Cloud Computing and Data Privacy in Ad Tech</p><p>27:51 The Importance of First-Party Data</p><p>30:46 Lumen's Role in Attention Measurement</p><p>34:02 Future Trends in Ad Tech and Closing Remarks</p><p><br></p><p><br></p>","author_name":"FirstPartyCapital"}