{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67334355e0fc2a0372f6a2dc/6745eb3e9c0398a2ee8c84c9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 3: Is Bending Spoons The Next Adtech Powerhouse?","description":"<h3>Summary</h3><p><br></p><p>Another busy week for ad tech M&amp;A! MediaOcean acquired Innovid for $500M, and Bending Spoons acquired Brightcove for $233M M&amp;A activities.</p><p><br></p><p>In funding news, Zeotap announced a $25M Series D, a combination of debt and equity, reportedly taking the total amount raised to $117M.</p><p><br></p><p>We also examine the financial motivations behind the growing trend of Curation, and discuss Bedrock Platform's Closed Loop Curation approach.</p><p><br></p><p><br></p><h3>Chapters</h3><p><br></p><p>00:00 Introduction to Ad Tech Trends</p><p>02:59 M&amp;A Activity in Ad Tech</p><p>06:08 Emerging Players: Bending Spoons and Brightcove</p><p>09:01 Innovid and MediaOcean: A New CTV Powerhouse</p><p>12:09 Zeotap's Series D Funding and Market Position</p><p>15:00 Curation in Ad Tech: The Rise of Bedrock</p><p>17:57 The Financial Dynamics of Curation</p><p>20:58 Conclusion and Future Outlook</p><p><br></p><h3>Links</h3><p><br></p><ul><li><a href=\"https://docs.google.com/spreadsheets/d/19a2KrQPTiUO8WAnAQ4JEVoh8afuHyOuoTFT1GHfsTHA/edit?usp=sharing\" rel=\"noopener noreferrer\" target=\"_blank\">FPC M&amp;A Tracker</a></li><li><a href=\"https://www.reuters.com/technology/italian-tech-company-bending-spoons-has-eye-us-potential-ipo-2024-10-21/\" rel=\"noopener noreferrer\" target=\"_blank\">Bending Spoon's IPO plans</a></li><li><a href=\"https://www.exchangewire.com/blog/2022/12/08/clean-rooms-uncovered-breaking-down-the-stack/\" rel=\"noopener noreferrer\" target=\"_blank\">Clean room sketch by Exchangewire</a></li></ul>","author_name":"FirstPartyCapital"}