Textile dyeing is one of the most polluting stages in fashion, and one of the least visible. It accounts for a large share of the sector's carbon emissions and around a fifth of global industrial water pollution. In this episode, Dominic Shales speaks with Philippe Berlan, CEO of EverDye, the French green-chemistry company rethinking how fabric is coloured.
Berlan explains why conventional dyeing depends on energy-hungry petrochemical chemistry, and how EverDye's bio-based alternative bonds colour to fibre at room temperature instead. The result is up to 90% less energy use, lower water consumption, and a process that runs on existing factory equipment. He talks through which fibres the technology covers, the challenge posed by polyester, and how the company verifies its emissions claims with life-cycle assessment.
The conversation widens to the industry itself: why brands have tackled their own offices and shops while leaving manufacturing emissions largely untouched, why the sector is so resistant to new technology, and what role regulation and consumer transparency could play. Drawing on three decades in retail, including a spell running La Redoute, Berlan offers a pragmatic view of how a slow-moving industry actually changes.
A clear, practical look at where fashion's emissions really sit, and what it takes to cut them.
Guest: Philippe Berlan, CEO, EverDye
EverDye: https://everdye.fr
LinkedIn: https://linkedin.com/in/philippeberland
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