{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/672ae68d7d34ea8eee4e9edf/684eb56a5cc6cddada255c64?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Pivot into the Creator Economy—and Build a Business That Lasts with Dreaknowsbest","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/672ae68d7d34ea8eee4e9edf/1749987520590-019800c6-bbde-4ba4-a2b7-2f6b1f4429ff.jpeg?height=200","description":"<p>Drea Okeke,a ka @DreaKnowsBest was one of the earliest viral stars on Vine—and she’s since built a multi-platform career as a TikTok creator, speaker, and CEO. But behind the content is a sharp business mind that’s quietly turned her creativity into a full-blown operation. In this episode, she and Kudzi break down how to turn creative energy into actual revenue—while staying joyful and intentional.</p><p><br></p><p>In this episode, we talk about:</p><p>– How to know when it’s time to pivot</p><p>– Why creators need systems, not just followers</p><p>– The difference between being a creator and running a creator-led business</p><p>– What makes content “undeniable” in 2025</p><p>– And why keeping your personal brand fresh is the key to longevity</p><p><br></p><p>Book of The Week - <a href=\"https://amzn.to/4jWICYZ\" rel=\"noopener noreferrer\" target=\"_blank\">Extremely Online by Taylor Lorenz</a></p>","author_name":"Kudzi Chikumbu"}