Taylor Lorenz has been at the center of internet culture for over a decade—covering how people go viral, how they fall apart, and how some rise even stronger. As a journalist, bestselling author, and now Substack creator, she knows what it means to build a personal brand in public—and survive the internet while doing it. Given that your multi-hyphenate career will most likely exist online, knowing how to do it well is important.
In this episode, we talk about:
– The mechanics of virality—and what most people get wrong
– How to handle hate, backlash, and cancel culture
– Why your online reputation is more valuable than your résumé
– How to grow a brand that evolves with you
– The danger of waiting for permission to be seen
This one is honest, nuanced, and a must-listen for anyone building something online.
Book of The Week - Made to Stick by Chip and Dan Heath
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