{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Tara Habsburg, Entrepreneur, On Your Gut's New Best Friend & Building The Next Generation of Functional Dairy ","description":"

In today's episode, meet your gut's new best friend and the founder behind the next-generation functional dairy brand Cultie (formerly known as Culture), Tara Habsburg. Driven by her personal healing journey from autoimmune disease and a passion for preventative medicine, Tara is transforming everyday nutrition into a science-backed daily ritual by harnessing the power of A2 sheep's milk.

Sheep's gentle proteins and rich nutrient profile make it naturally easier to digest and the ultimate vehicle for delivering 50 billion live probiotic strains. Tara shows us the reality of an early-stage FMCG product just before launch and the challenges entrepreneurs encounter to bring a product to market. Young entrepreneurs, this episode and story is for you! This next-generation probiotic yoghurt brand is at the intersection of biotechnology, fermentation, and everyday nutrition, applying cutting-edge gut health and microbial research to a familiar food category. They are creating dairy products with real, measurable functional benefits, without compromising taste. Tune in for lessons on building a functional dairy brand from the ground up, all driven by her personal healing journey, and discover how she transitioned from small-batch production in Upper Austria to retail expansion across Vienna and Munich, mastering the high-stakes logistics of refrigerated supply chains, and leveraging personal branding to cut through the industry noise as a young female founder and entrepreneur. FOR PEOPLE THAT TRUST THEIR GUT.


0:00 Introduction & The Vision Behind Cultie 3:15 The Science of Probiotic Sheep's Milk & Gut Health 7:30 Transitioning and Rebranding: From Concept to Market 12:45 Navigating the Early Days of Startup Life 18:20 Overcoming Co-Founder Loss and Building Resilience 23:50 Scaling Production and Navigating the Austrian Ecosystem


Connect with Tara Habsburg on LinkedIn: https://www.linkedin.com/in/tara-habsburg-lothringen-020853199/ Get Cultie ready with them as they launch: https://www.instagram.com/getcultie


#FunctionalDairy #GutHealth #ProbioticYogurt #SheepsMilk #A2Dairy #FemaleFounders #StartupJourney #PreventativeMedicine #FMCGStartup #GutMicrobiome #WECAN #Entrepreneurship #ViennaStartups #HealthInnovation _______________________________________________________________________

For any questions or inquiries regarding this video, please reach out to us @Wecan.Shecan πŸ”” Don’t forget to Like, Subscribe, and hit the Notification Bell for more interviews with role models! πŸ‘‰ Connect with us on: Instagram: https://www.instagram.com/wecan.shecan/ LinkedIn: https://www.linkedin.com/company/shecan-world/ Substack: https://shecan.substack.com Spotify: https://open.spotify.com/show/0MAiuylxS5AhxCSQcm8cax?si=003fe73047cd465c

","author_name":"Stephanie Ferrario"}