Paint hasn't changed in 60 years. John Stubbs and Emma Bestley think that's a problem, and an opportunity. In this episode, Guy sits down with the founders of Yes Colours, a design-led venture tackling waste, wellbeing and the science of colour from first principles. John shares how discovering that 98% of paint waste ends up in landfill set him on a path to reinvent the product entirely. Emma, who has grapheme-colour synesthesia, a condition where words and emotions appear as colour, explains how lived experience shaped a company philosophy built around human feeling rather than design theory.
They discuss the world's first recyclable paint pouch, the AI tinting platform they're building, and their long-term ambition: to become the global authority on what colour actually does to us. It's a founder story about turning a deeply personal perspective into a genuinely disruptive business, and why the most traditional industries are often hiding the biggest opportunities.
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