In this episode of the Blue Earth Podcast, Guy Hayler sits down with Ed Bartlett, founder of Kostüme and Blue Earth Ventures member, to explore how a 25-year founder journey, from raising $50m in the gaming industry to curating contemporary art, led to rebuilding performance apparel from the ground up.
Ed shares how Kostüme flips the traditional retail model on its head: limited batch drops, pre-order production, no discounting, radically reduced waste, and award-winning technical cycling kit designed for how people actually ride.
They discuss breaking broken systems, building brand trust without paid ads, scaling sustainably, and why the ambition goes far beyond cycling.
If you’re interested in consumer brands, circular models, performance wear, or founders rewriting the rules, this one’s for you.
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