In this episode of the Blue Earth Podcast, we sit down with Will Boex, co-founder and CEO of Flexi-He, a Cornish business on a mission to eliminate single-use plastics from packaging. What started as two brothers designing a plastic-free sleeve to protect their surfboards has since evolved into a patented honeycomb paper solution now used by leading drinks brands, wellness companies, and beyond.
Will shares the origin story, from that first “eureka” moment in a car park to scaling a business that sold over 3 million sleeves last year. We explore the challenges of disrupting a traditional industry, why customer experience matters as much as sustainability, and how Flexi-Hex is entering a new phase of growth as they raise £850,000 with Blue Earth Ventures.
It’s a story of design thinking, mission-driven innovation, and how a love of the sea sparked a solution with the potential to reshape global packaging.
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