{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6729f0cc7c84f525cfead7db/6888a5136e49027bd7bcc5c5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Blue Earth Podcast #17 - Russ Cook & Alex Taylor","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6729f0cc7c84f525cfead7db/1753785511410-b08047d3-bb1c-4b33-bb25-79d033e480b4.jpeg?height=200","description":"<p>In this episode of the Blue Earth Podcast, we sit down with endurance athlete <strong>Russ Cook</strong> (aka <em>The Hardest Geezer</em>) and co-founder <strong>Alex Taylor</strong> to unpack their bold new venture: <strong>Hardest Adventures</strong>.</p><p><br></p><p>From running the length of Africa to launching the world’s first creator-led media and adventure company, Russ and Alex share the story behind the movement they’re building,  one that combines real-world challenges, storytelling, and community to help people reconnect with their bodies, their purpose, and the planet.</p><p>We explore:</p><p><br></p><ul><li>The origin story of Hardest Adventures</li><li>How they're merging media, mission and travel into a new business model</li><li>What it means to truly “make life matter”</li><li>Their plans to scale impact through free brand-funded expeditions</li><li>And their current £250,000 raise via Blue Earth Ventures</li></ul><p><br></p><p>Plus, find out how <strong>you</strong> can pitch your own bold expedition live at <strong>Blue Earth Summit 2025</strong>.</p><p><br></p><p>🎧 Honest, energising, and full of practical insights, this is one for anyone building something meaningful from the ground up.</p>","author_name":"Blue Earth"}