{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6729f0cc7c84f525cfead7db/67d4374d34deae95a56c4102?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Blue Earth Podcast #3 - Abbie Morris","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6729f0cc7c84f525cfead7db/1741961011607-dd69bcf6-08a9-465e-99af-c4d1a5e48ad5.jpeg?height=200","description":"<p>In a world where <strong>greenwashing, greenhushing, and misinformation</strong> are eroding consumer confidence, <strong>trust is now one of the most valuable commodities</strong> for businesses. Investors, regulators, and consumers are demanding <strong>transparency, accountability, and verifiable sustainability claims</strong>—and companies that fail to adapt risk financial and legal consequences.</p><p><br></p><p>Enter <strong>Compare Ethics</strong>, the AI-powered verification platform ensuring brands can confidently stand behind their <strong>green claims</strong>. Co-founder <strong>Abbie Morris</strong> joins us to share her journey, the growing compliance challenges businesses face, and why <strong>trust is the new currency in sustainability</strong>.</p><p><br></p><p>🔊 <strong>Listen now and future-proof your business.</strong></p>","author_name":"Blue Earth"}