In the first episode of Traction Talks, Kieran James sits down with Kat Wellum-Kent to unpack the fundamentals of EOS (Entrepreneurial Operating System) and why it’s such a powerful framework for accounting firms. Kat shares how she implemented EOS from day one of starting her firm, and why she believes every firm — no matter the size — can benefit from it. They touch on all six core EOS components (Vision, People, Data, Issues, Process, Traction) and discuss how EOS has helped them structure teams, prioritise goals, and grow with clarity.
“EOS gave me the framework to build the business I wanted — not just do the work.” – Kat Wellum-Kent
“You don’t have to wait until you're big. Just get stuck in and do it from the start.” – Kat Wellum-Kent
“EOS helps you decide what you are — and what you’re not.” – Kieran James
Kat Wellum-Kent is the Founder of Fractional, a UK-based advisory firm delivering part-time CFO support to scaling businesses. After launching in 2023, Kat implemented EOS from day one to help structure her firm with clarity, purpose, and growth in mind. She’s passionate about helping businesses scale intentionally — and using EOS to make it happen.
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