In this episode, our hosts discuss the new Executive Education Online Digital Transformation course, which is designed to provide executives with the strategic insights needed to navigate digital transformation as an organizational imperative.
With a focus on aligning technology initiatives with business outcomes, the course covers critical components for executing change, building cross-functional capabilities, and ensuring that technology investments deliver measurable value across the enterprise.
The course is structured around a four-stage life cycle: \"Doing the right things,\" \"Doing them the right way,\" \"Getting them done well,\" and \"Getting the benefits,\" with each stage focusing on practical strategies and potential pitfalls.
Our hosts break down each stage of the life cycle, providing a \"cookbook style\" approach that outlines how to implement the strategies, the necessary components, and what can go wrong.
Throughout their discussion, they highlight real-world examples from major organizations like GE, Pfizer, Goldman Sachs, and Bank of America, showcasing successful adoption of Business Relationship Management principles and practices
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