{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671b4fbbe1ae5a1f28223a45/6a635e91a51cbd54e23f6773?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What Makes a Story Worth Printing with Richard Slater","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/671b4fbbe1ae5a1f28223a45/1784896948546-8b4ec4de-8fdc-4e53-851c-619e1de1ee5e.jpeg?height=200","description":"<p>Richard Slater, founder of Lancashire Business View and the Red Rose Awards, joins Tony Garner on PR in the Real World to reveal what makes journalists bin a PR pitch, why AI-written press releases are instantly spotted, and how to craft a story worth printing. From newsroom instincts to judging a 1,000-strong awards night, Richard shares practical tips on pitching, storytelling, media relations and award entries that PR and marketing professionals can use today.</p>","author_name":"Viva PR"}