{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671b4fbbe1ae5a1f28223a45/69f48c128dd960ac61f88125?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Story Behind 'AI for Public Relations' with Ben Verinder and Stephen Waddington","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/671b4fbbe1ae5a1f28223a45/1777633902359-ba3049dd-98a9-4c83-b27b-01b886b7f180.jpeg?height=200","description":"<p>In this episode of PR in the Real World, Stephen Waddington and Ben Verinder discuss their new book, AI for Public Relations, and why the profession needs more critical thinking around AI. From “system zero” thinking and vanishing career ladders to measurement, data and responsible adoption, they explore how PR can shape AI’s impact rather than simply react to it.</p><p><br></p><p><strong>Links and References</strong></p><p><br></p><ul><li>AI for Public Relations — <a href=\"https://www.koganpage.com/marketing-communications/ai-for-public-relations-9781398625037\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.koganpage.com/marketing-communications/ai-for-public-relations-9781398625037</a>&nbsp;</li><li>Socially Mobile — <a href=\"https://www.sociallymobile.org.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sociallymobile.org.uk/</a>&nbsp;</li><li>AI for PR Conference, Communicate magazine — <a href=\"https://www.communicatemagazine.com/conference/ai-for-pr-conference-2026/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.communicatemagazine.com/conference/ai-for-pr-conference-2026/</a>&nbsp;</li><li>AI for Public Relations course — <a href=\"https://wadds.co.uk/ai-for-public-relations-one-day-online-course\" rel=\"noopener noreferrer\" target=\"_blank\">https://wadds.co.uk/ai-for-public-relations-one-day-online-course</a>&nbsp;</li></ul><p><br></p><p><strong>Similar Episodes</strong></p><p><br></p><ul><li>What AI Means for PR Measurement with Liam Kelly<strong> </strong><a href=\"https://www.vivapr.co.uk/pr-in-the-real-world-media-intelligence/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.vivapr.co.uk/pr-in-the-real-world-media-intelligence/</a></li><li>Why GEO is ‘PR's Biggest Opportunity in 20 Years’ with Darryl Sparey<strong> </strong><a href=\"https://www.vivapr.co.uk/darryl-sparey-on-why-geo-is-prs-biggest-opportunity-in-20-years/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.vivapr.co.uk/darryl-sparey-on-why-geo-is-prs-biggest-opportunity-in-20-years/</a></li><li>Strategy, AI and Regional Powerhouses with Sarah Waddington<strong> </strong><a href=\"https://www.vivapr.co.uk/pr-in-the-real-world-strategy-ai-regional-powerhouses/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.vivapr.co.uk/pr-in-the-real-world-strategy-ai-regional-powerhouses/</a></li><li>The Truth About AI with Ben Verinder <a href=\"https://www.vivapr.co.uk/the-truth-about-ai-with-ben-verinder/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.vivapr.co.uk/the-truth-about-ai-with-ben-verinder/</a></li></ul>","author_name":"Viva PR"}