{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671b4fbbe1ae5a1f28223a45/69a565620aa3b600dfbfa1ae?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Shaping the News for Millions - Inside Reach plc with Chief Content Officer David Higgerson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/671b4fbbe1ae5a1f28223a45/1772446730958-4fa0b9c6-9570-46ed-b840-0aaef08db8d7.jpeg?height=200","description":"<p>In this episode, Tony sits down with David Higgerson, Chief Content Officer at Reach plc, who oversees journalism across 130+ UK titles including the Mirror and Express. They discuss how newsrooms have shifted from print-first to digital-first, what makes a story land with today’s audiences, the rise of “fake experts” and Reach’s response, and how data and AI are being used to strengthen local journalism.</p><p><br></p><p>Links and References</p><p><br></p><p>Reach plc – <a href=\"https://www.reachplc.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.reachplc.com</a></p><p><br></p><p>Manchester Evening News (MEN) Awaab Ishak investigation – <a href=\"https://www.manchestereveningnews.co.uk/news/greater-manchester-news/death-two-year-old-awaab-25740113\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.manchestereveningnews.co.uk/news/greater-manchester-news/death-two-year-old-awaab-25740113</a></p><p><br></p><p>Nottinghamshire Live – <a href=\"https://www.nottinghampost.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.nottinghampost.com</a></p><p><br></p><p>Press Gazette (fake experts investigation) – <a href=\"https://pressgazette.co.uk/news/fake-experts-seo-journalism/\" rel=\"noopener noreferrer\" target=\"_blank\">https://pressgazette.co.uk/news/fake-experts-seo-journalism/</a></p><p><br></p><p>IPSO (Independent Press Standards Organisation) – <a href=\"https://www.ipso.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.ipso.co.uk</a></p><p><br></p><p>BBC Local Democracy Reporting Service –<a href=\" https://www.bbc.com/lnp/ldrs\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.bbc.com/lnp/ldrs</a></p><p><br></p><p>Shelter – <a href=\"https://www.shelter.org.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.shelter.org.uk</a></p>","author_name":"Viva PR"}