{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671a9f79d47efd7c68e37bdb/6abcd3bb06846f55a315ae4d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Conversational chat ads: What marketers need to know","description":"<p>Amazon is piloting ChatGPT ads, letting advertisers buy conversational ad space in ChatGPT through Amazon DSP. In this Did you miss it? episode, David unpacks what that means for brands.</p><p><br></p><p>We cover how the partnership works (Amazon runs it as a managed service while OpenAI controls ad delivery), the CPC and CPM pricing options, and how the ads appear: as sponsored text and image units beneath ChatGPT answers. The pilot is US-only for now, but ChatGPT ads are already available in Europe, India and MENA.</p><p><br></p><p>With ChatGPT ads reaching a $1 billion annualised run rate since launching in February 2026, and Amazon now backing the format, we ask what this means for DTC and B2B brands, and why it’s worth testing conversational ads now, even while early performance data is mixed. </p><p><br></p><p>Read the article: <a href=\"https://www.marketingdive.com/news/amazon-pilots-ad-services-in-chatgpt-what-marketers-need-to-know/829945/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.marketingdive.com/news/amazon-pilots-ad-services-in-chatgpt-what-marketers-need-to-know/829945/</a></p><p><br></p><p>🎙️ The Marketing Update Podcast is your weekly catch-up on the marketing news, strategy and trends that matter, hosted by Emma and David. Follow for new episodes every week.</p><p> 🤝 Want help putting any of this into practice? Emma and David work with marketing teams on strategy and GTM: hello@themarketingupdate.co.uk</p>","author_name":"David Perkins & Emma Handley"}