{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671a9f79d47efd7c68e37bdb/6a8754bdd6b6da9392f61b4d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What is LinkedIn even good for in 2026?","description":"<p>LinkedIn just turned 23, 10,000 people are applying to jobs every minute and vertical videos are here to stay. This episode, David and Emma break down what LinkedIn is actually <em>good</em> for right now. They take you through the jobs, feed, and ads, digging into the bigger shifts: the rise of personal posting, \"this looks like AI slop\" button (yes, really), and why carousels still reign supreme as the platform's top-performing format.</p><p><br></p><p>They also get into the \"loop, not funnel\" approach to LinkedIn ads, why organic company page reach has cratered to basically nothing, and whether the platform's TikTok-ification is a genuine cultural shift or just an algorithm chasing engagement. If you're building a personal brand, running B2B ads, or just trying to figure out if LinkedIn is worth your time in 2026, this one's for you.</p><p><br></p><p><strong>Useful Links:</strong></p><p><a href=\"https://creators.instagram.com/blog/instagram-trial-reels?locale=en_GB\" rel=\"noopener noreferrer\" target=\"_blank\">https://creators.instagram.com/blog/instagram-trial-reels?locale=en_GB</a></p><p><a href=\"https://www.linkinbio.news/p/do-you-have-a-trial-reels-strategy\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkinbio.news/p/do-you-have-a-trial-reels-strategy</a></p><p>https://www.socialmediatoday.com/news/snap-posts-modest-q2-user-and-revenue-increases/826907/</p><p>https://www.adnews.com.au/news/snap-reports-better-momentum-in-advertising</p><p>https://www.marketingdive.com/news/behind-reddit-and-youtubes-roles-in-ai-visibility/827313/</p><p>https://members.linkedin.com/creators</p><p>https://www.leverdigital.co.uk/post/12-linkedin-ad-stats-you-need-to-know</p><p>https://calendly.com/resources/webinars/masterclass-cold-to-closed/thank-you</p><p><br></p><p><strong>Connect with us: </strong></p><p>If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk&nbsp;</p><p>Find us on LinkedIn: <a href=\"https://www.linkedin.com/in/emma-handley-302aa456/\" rel=\"noopener noreferrer\" target=\"_blank\">Emma</a> and <a href=\"https://www.linkedin.com/in/david-perkins-001/\" rel=\"noopener noreferrer\" target=\"_blank\">David</a></p>","author_name":"David Perkins & Emma Handley"}