{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671a9f79d47efd7c68e37bdb/6a4143d3cb67fc75ea85d8cb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why most cultural moments don't need your brand w/ Eve Macdonald","description":"<p>In this episode of The Marketing Update Podcast David and Emma are joined by Eve McDonald from Kiss Branding. The three of them confabulate on brand strategy, earning a seat at the table versus just turning up with a rainbow thermos and hijacking the moment. And what small businesses can do with no budget and a lot of nerve.</p><p><br></p><p>Emma brings her trademark commentary on Smartphone Free Childhood's latest cinema ad. While David goes full gay and talks about Patagonia vs Pattie Gonia: why a clothing brand is suing a drag queen.</p><p><br></p><p><strong>Useful Links:</strong></p><p>www.linkedin.com/posts/joeryrie_we-rebuilt-a-1990s-video-shop-in-slough-to-ugcPost-7471149035870130176-jJfx/</p><p><a href=\"https://time.com/article/2026/06/01/patagonia-pattie-gonia-trademark-lawsuit-what-to-know/\" rel=\"noopener noreferrer\" target=\"_blank\">https://time.com/article/2026/06/01/patagonia-pattie-gonia-trademark-lawsuit-what-to-know/</a></p><p><br></p><p><strong>Connect with us: </strong></p><p>If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk&nbsp;</p><p>Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast</p>","author_name":"David Perkins & Emma Handley"}