{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671a9f79d47efd7c68e37bdb/69c272ac1861d127d507d183?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Challenger brands: when disruptive messaging leads to Unicorn status","description":"<p>What do Tony's Chocalonley, Ordinary, BrewDog, Liquid Death and Canva all have in common? Nothing, until now. In this episode of The Marketing Update Podcast Emma and David discuss bringing a challenger brand ethos to any marketplace. And 'Did you miss it?' Open AI and 'Link in bio' Substack have must-hear updates for all marketeers. Listen to the full episode for a laid back conversation that'll lead to some real marketing insights.</p><p><br></p><p><strong>Useful links: </strong></p><p>https://www.milkkarten.net/p/more-perfect-union-social-strategy</p><p>https://openai.com/index/testing-ads-in-chatgpt/</p><p>https://uk.tonyschocolonely.com/blogs/news/its-chocolonely-not-chocoloney</p><p>https://cosmeticsbusiness.com/the-ordinary-tackles-misleading-beauty-jargon-the-periodic-fable</p><p>https://www.instagram.com/liquiddeath</p><p><br></p><p><strong>Connect with us: </strong></p><p>If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk&nbsp;</p><p>Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast</p>","author_name":"David Perkins & Emma Handley"}