{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671a9f79d47efd7c68e37bdb/699dcf6a0e248fdc4f39d2fe?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"WTF happened to marketing in 2025? And what's going to happen in 2026.","description":"<p>After a brief hiatus Emma and David are back and they hoped you missed them like they missed you! In this episode they cover Oatly's UK legal battle loss, and what it means for advertisers, as well as some handy how-to guides for marketeers from PostHog. However the meat of this week's episode is the (lack of) clairvoyance for their marketing predictions of 2025. Both David and Emma discuss the state of SEO, AI, community and videos in 2025 and make predictions for the big marketing trends for 2026.</p><p><br></p><p><strong>Useful links: </strong></p><p>https://posthog.com/handbook/content/seo-guide</p><p>https://posthog.com/handbook/growth/marketing</p><p>https://www.bbc.co.uk/news/articles/cx2gnl45g40o</p><p><br></p><p><strong>Connect with us: </strong></p><p>Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast</p><p>If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk&nbsp;</p>","author_name":"David Perkins & Emma Handley"}