{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671a9f79d47efd7c68e37bdb/68fcf6598a5d09ce06e1b782?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why you can't trust your customer research, and what you can do about it w/Gus Allen","description":"<p>Just like Smash Mouth said <em>'the pods keep comin and they don't stop comin'</em> because David &amp; Emma are back at it with another guest. This week on The Marketing Update Podcast Gus Allen of Beyond Insights talks about consumer psychology and customer research. While Emma &amp; David mine Gus's brain for WHY should you do customer research, and HOW to do customer research by bringing you more marketing insights through laid back conversations.</p><p><br></p><p>Plus they discuss LinkedIn's new B2B attribution dashboards and partner API, and Gen Alpha's $5.46 trillion spending power and ways to tap into it.</p><p><br></p><p><strong>Connect with us: </strong></p><p>Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast</p><p>If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk&nbsp;</p>","author_name":"David Perkins & Emma Handley"}