{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671a9f79d47efd7c68e37bdb/68c964823bc60d26ebf78411?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mini Episode | Rage-bait Marketing, Female Spending Power, CTV ads and Lacoste","description":"<p>In episode 6 of The Marketing Update Podcasts's mini-episode titled \"Did you miss it?\" David and Emma bring you the marketing industry updates you might have missed. In this quick-fire episode that you can consume on your daily walk to buy more oat milk, they cover: </p><p><br></p><ul><li>Rage-bait and shock value marketing is everywhere, but is it working or is it just a case of shocked and dropped from the consumer's mind</li><li>Women in the US are set to control nearly $30 trillion in assets by 2030 giving them huge spending power. Are you ready to leverage this audience?</li><li>Not one, but two surveys spanning the globe are telling us that CTV ads are where it's at. Not sure where to start, tune in!</li><li>Lacoste are another example of a high profile brand playing around with their legacy. We dissect this latest work and ponder the learnings.</li></ul><p><br></p><p><strong>Useful links:</strong></p><p>https://www.mckinsey.com/industries/financial-services/our-insights/women-as-the-next-wave-of-growth-in-us-wealth-management</p><p>https://www.teads.com/blog/2025-uk-ctv-pulse-survey/</p><p>https://www.emarketer.com/content/nearly-half-of-ad-supported-tv-viewing-streaming</p><p>https://corporate.lacoste.com/lacoste-transforms-its-iconic-crocodile-into-a-goat-to-celebrate-novak-djokovic-with-an-exclusive-capsule-collection/</p><p><br></p><p><strong>Connect with us: </strong></p><p>Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast</p><p>If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk&nbsp;</p>","author_name":"David Perkins & Emma Handley"}