{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671a9f79d47efd7c68e37bdb/68a8df9073bf5b62981c6978?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mini Episode | Instagram, Generative Engine Optimisation, Reddit AI ads & LinkedIn Influencers","description":"<p>In episode 5 The Marketing Update Podcasts's mini-episode titled \"Did you miss it?\" where David and Emma try to bring you recent marketing industry updates you might have missed they chortle their way through the following topics:</p><p><br></p><p><strong>This week's topics:</strong></p><ul><li>Instagram (again?) are giving away more secrets in the form of a visual explaining which format is best for you audience.</li><li>AI start-up Athena raise £2.2m in funding to build a GEO engine to help you get listed in LLMs.</li><li>Reddit lay out which ads work best and explain how their AI search is driving huge growth in SEO.</li><li>The rise of the LinkedIn 'Influencer' is here, but is the audience and the LinkedIn platform ready?</li></ul><p><br></p><p><strong>Useful links:</strong></p><p>https://www.business.reddit.com/copy-creative-best-practices</p><p>https://www.marketingtechnews.net/news/marketing-methods-respond-to-technology-changes-with-privacy-ai-and-search-under-scrutiny/</p><p>https://www.marketingbrew.com/stories/2025/07/22/linkedin-breakout-platform-content-creators</p><p><br></p><p><strong>Connect with us: </strong></p><p>Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast</p><p>If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk&nbsp;</p>","author_name":"David Perkins & Emma Handley"}