{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671a9f79d47efd7c68e37bdb/68826f3fe0a86cc3abbfae06?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mini Episode | LinkedIn videos, Instagram SEO, AI Search & WhatsApp ads","description":"<p>In the fourth episode of The Marketing Update Podcasts's mini-episode titled \"Did you miss it?\" which focuses on recent marketing updates you might have missed. David and Emma rugby tackle the following topics in 15 minutes or less.</p><p><br></p><p><strong>This week they discuss:</strong></p><ul><li>LinkedIn is pushing vertical videos again but this time for advertising. What does this mean for marketers?</li><li>Instagram have allowed Google to crawl their platform which means IG content can show up in Google searches now. But what are the restrictions and how to opt out?</li><li>A new study shows how different ways of optimising your content can increase your chance of appearing in LLMs. Which are they, and how do you implement them? And lastly,</li><li>WhatsApp ads are now live in the 'Updates' tab of your app. What formats have they launched and what does it mean for digital advertising?</li></ul><p><br></p><p><strong>Useful links for this episode:</strong></p><ol><li>https://www.chris-green.net/post/content-structure-for-ai-search</li><li>https://varn.co.uk/insights/instagram-posts-in-google-search/</li><li>https://www.linkedin.com/posts/lindseyedwards_theplacetob2b-b2bmarketing-activity-7335998811976159232-xRty</li><li>https://www.marketingtechnews.net/news/whatsapp-ads-rollout-starts-meta-breaks-promise/</li></ol><p><br></p><p><strong>Connect with us: </strong></p><p>Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast</p><p>If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk&nbsp;</p>","author_name":"David Perkins & Emma Handley"}