{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/671625a407c991f2599f24d0/672117f6fab47fdf261ad838?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Cracking the Code of Creative Effectiveness with McCann","description":"<p>Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind building a shared effectiveness culture.</p><p><br></p><p>Plus, discover insights into how creativity and brand centricity are the key to effectiveness.&nbsp;</p>","author_name":"Kantar"}