{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6712aef6e21e2bb3149f1fd5/692f07c86acaf97c04ba1bc0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Modern Marketing Playbook","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6712aef6e21e2bb3149f1fd5/1764689861291-ef0a997e-f619-4956-ad46-54fbf08e70b8.jpeg?height=200","description":"<p>We are broadcasting Toby’s panel at Web Summit in Lisbon, featuring Dan and Don McGuire, CMO of Qualcomm. Don and Dan think the future of marketing is \"human-led, technology-powered.” Behind that concept is a new org-chart, workflow, and a concept called PTSB - permission to sh*t the bed. It sounds a lot different than automation…</p><p><br></p><p>Details in the show:</p><p><br></p><ul><li>The problem with the traditional compartmentalization of marketing into separate 'brand' and 'performance' silos</li><li>Why the \"nerve center\" of marketing organizations should shift to creativity, away from product and communications</li><li>How \"context is the new creativity\" and why many brands fail to apply it</li><li>A disagreement about what upskilling means</li><li>Why the concept of \"The internet is closing\" means marketers must figure out new methods to \"own your customer\"</li></ul>","author_name":"ON_Discourse"}