{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/670e79bdc9fa3ffd9e942cf6/685279c3002f9da49ad1daf7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"From Burnout to Breakthrough — Building Brands That Matter with Lyndsay Mason","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/670e79bdc9fa3ffd9e942cf6/1750323556909-7ea27620-f455-46b6-8ebc-9369d11bbeb9.jpeg?height=200","description":"<p>Behind the SME with Lyndsay Mason, Founder and CEO of For The Creators.</p><p><br></p><p>From climbing the corporate ladder to launching two purpose-led businesses, Lyndsay Mason’s journey is one of resilience, reinvention and relentless curiosity.</p><p><br></p><p>In this episode of <em>Behind the SME</em>, we sit down with Lyndsay to hear how growing up in an entrepreneurial household shaped her ambitions, why she walked away from a high-flying corporate career after burning out, and what it really took to build For The Creators — while navigating pregnancy, identity shifts and self-doubt.</p><p><br></p><p>🔎 We cover:</p><ul><li>The burnout that sparked a radical life change</li><li>Losing and rebuilding confidence as a pregnant founder</li><li>The gap in the market that inspired <em>For The Creators</em></li><li>Lyndsay’s honest take on brand-building in today’s market</li></ul><p><br></p><p>Whether you're a founder, a mother or someone seeking clarity in your career, Lyndsay’s story is a powerful reminder that the best ideas often come from lived experience.</p><p><br></p><p>Like what you hear? We'd love to know!</p><p><br></p><p>📩 Contact us: hello@behindthesme.co.uk</p><p>🔗 Connect on LinkedIn: <a href=\"https://www.linkedin.com/showcase/behind-the-sme\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/showcase/behind-the-sme</a></p><p>🌐 Find us on other platforms: <a href=\"https://linktr.ee/behindthesme\" rel=\"noopener noreferrer\" target=\"_blank\">https://linktr.ee/behindthesme</a></p>","author_name":"Adam Kene"}