{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/670e79bdc9fa3ffd9e942cf6/6839d21b998551779f8fe95a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Most Products Flop — And How to Build One That Doesn’t","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/670e79bdc9fa3ffd9e942cf6/1748619997910-02289049-ee61-4bbe-9294-bb7efd00b80e.jpeg?height=200","description":"<p>Behind the SME with Tom Parsons, Founder of Aetha Design.</p><p><br></p><p>From Dyson engineer to launching his own design studio, Tom Parsons has always believed great products come from asking the right questions.</p><p><br></p><p>In this episode of <em>Behind the SME</em>, we sit down with Tom, Founder of Aetha Design, to explore what it takes to build a purpose-led product agency, why simplicity wins, and how his love for nature inspires his work.</p><p><br></p><p>🔎 We cover:</p><ul><li>Turning engineering challenges into elegant solutions</li><li>Lessons from working at Dyson and launching Aetha</li><li>How sustainability drives design decisions</li><li>Balancing creativity with commercial thinking</li></ul><p><br></p><p>Whether you’re designing a physical product or building a service, Tom’s approach to clarity, craft, and client collaboration is full of insight.</p><p><br></p><p>Like what you hear? We'd love to know!</p><p><br></p><p>Contact us: hello@behindthesme.co.uk</p><p>Connect with us on LinkedIn: <a href=\"https://www.linkedin.com/showcase/behind-the-sme\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/showcase/behind-the-sme</a></p><p>Find us on other platforms: <a href=\"https://linktr.ee/behindthesme\" rel=\"noopener noreferrer\" target=\"_blank\">https://linktr.ee/behindthesme</a></p>","author_name":"Adam Kene"}