{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/670e79bdc9fa3ffd9e942cf6/67fe2ae184502be5bc38e283?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mastering Sales Strategy: Stuart Lotherington, Managing Director at SBR Consulting","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/670e79bdc9fa3ffd9e942cf6/1744732571185-1d30af88-f054-441a-866d-211ce01197e8.jpeg?height=200","description":"<p><strong>Behind the SME with Stuart Lotherington, Managing Director at SBR Consulting.</strong></p><p><br></p><p>What makes a high-performing sales team – and how can SMEs build one?</p><p><br></p><p>In this episode of Behind the SME, we sit down with Stuart Lotherington, Managing Director of SBR Consulting, a specialist consultancy focused on developing world-class sales capabilities for businesses of all sizes. With decades of experience in sales leadership and transformation, Stuart shares how SMEs can take a strategic approach to selling – moving from reactive to proactive, and from instinct-led to insight-driven. Whether you're the founder, the first sales hire, or managing a growing team, Stuart offers practical frameworks and fresh perspective.</p><p><br></p><p>🎙️ In this episode we cover:</p><ul><li>How everyone has the ability to be a sales person</li><li>Sales as a discipline</li><li>A multitude of practical methods and theories that will take your sales approach to the next level</li></ul><p><br></p><p>If you're serious about scaling your business through sales, this episode is packed with actionable insights.</p><p><br></p><p>Like what you hear? We'd love to know!</p><p><br></p><p><strong>Contact us:</strong> hello@behindthesme.co.uk</p><p><strong>Connect with us on LinkedIn:</strong> <a href=\"https://www.linkedin.com/showcase/behind-the-sme\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/showcase/behind-the-sme</a></p><p><strong>Find us on other platforms:</strong> <a href=\"https://linktr.ee/behindthesme\" rel=\"noopener noreferrer\" target=\"_blank\">https://linktr.ee/behindthesme</a></p>","author_name":"Adam Kene"}