How did Tide become the king of laundry detergents? What's the secret behind Pampers' dominance in diapers? \"The Brand Builders\" unlocks the marketing genius and innovation engine of Procter & Gamble, the company behind some of the world's most recognizable brands. We explore the psychology of consumer choice, the power of advertising, and the strategies that have kept P&G at the forefront of the consumer goods industry for generations.
","author_name":"Proven and highly profitable business models"}