{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67062ebddb85d85869498f7f/69f1d1492f651f55f55187dc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"AI Talk: The ecommerce journey in the age of the conversational consumer","description":"<p>This is the audio-only version of our weekly AI talk show.&nbsp;Join us weekly for free by visiting www.business-reporter.co.uk/ai-talk</p><p><br></p><p>The panel discussion is titled:</p><p><a href=\"https://www.business-reporter.co.uk/ai-talk-on-demand/the-ecommerce-journey-in-the-age-the-conversational-consumer\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>The ecommerce journey in the age of the conversational consumer</strong></a></p><ul><li>What current ecommerce trends reveal about brand discovery, customer loyalty and conversion strategies</li><li>How consumers are using GenAI to discover and evaluate brands</li><li>Optimising for LLMs - shifting content strategy from volume to value to stay visible</li></ul><p><br></p><p>This episode is hosted by Kevin Craine</p><p><strong>https://www.linkedin.com/in/kevincraine/ </strong></p><p>Natalia Jablonka, E-Commerce Director,&nbsp;<strong>former O’Neill/Karl Lagerfeld/Ralph Lauren</strong></p><p>John Hughes, VP of Marketing,&nbsp;<strong>AB Tasty</strong></p><p>Andrés de la O,&nbsp;DTC Personalization, Data &amp; Analytics,&nbsp;<strong>Ex - AB InBev</strong></p>","author_name":"Business Reporter"}