{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67032f423bf8f4c96d3e9b94/69363de5eab4d846e04286cd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 018 | Marketing Psychology Featuring Katelyn Bourgoin's Why We Buy Newsletter","description":"<p>Episode eighteen is all about marketing psychology! On this episode, we cover:</p><ul><li>Omission bias, and how you can flip it to your advantage as covered in Katelyn Bourgoin's Why We Buy newsletter</li><li>The numerosity heuristic, as covered in the Psychology of Marketing newsletter</li><li>And more principles of marketing psychology and how to put them to work for your business</li></ul><p><br></p><p><br></p><p>Here are the links to the newsletters and people mentioned in the show:</p><p><br></p><p>Today's sponsor, <a href=\"https://www.marketergems.com/?utm_source=podcast&amp;utm_medium=paid&amp;utm_campaign=business-newsletter-recap&amp;utm_term=shownotes\" rel=\"noopener noreferrer\" target=\"_blank\">Marketer Gems</a></p><p><a href=\"https://www.marketergems.com/subscribe?utm_source=podcast&amp;utm_medium=paid&amp;utm_campaign=business-newsletter-recap&amp;utm_term=shownotes\" rel=\"noopener noreferrer\" target=\"_blank\">Subscribe to the newsletter</a></p><p>Follow Tom Snyder on <a href=\"https://www.linkedin.com/in/tom-p-snyder/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a> and <a href=\"https://x.com/TomSnyder512\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></p><p><br></p><p><a href=\"https://learnwhywebuy.com/wwbnews/\" rel=\"noopener noreferrer\" target=\"_blank\">Why We Buy newsletter sign-up</a></p><p>Katelyn Bourgoin <a href=\"https://www.linkedin.com/in/katebour/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a> and <a href=\"https://x.com/KateBour\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a> profiles</p><p><a href=\"https://www.stackedmarketer.com/pom-signup/\" rel=\"noopener noreferrer\" target=\"_blank\">Psychology of Marketing newsletter sign-up</a></p><p><a href=\"https://www.speakingof.me/\" rel=\"noopener noreferrer\" target=\"_blank\">Speaking of Me testimonial software</a></p><p><br></p><p><a href=\"https://www.linkedin.com/in/nathan-pohl\" rel=\"noopener noreferrer\" target=\"_blank\">Nathan Pohl LinkedIn</a></p><p>newsletterrecappod@gmail.com</p><p><a href=\"https://buylocalmi.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Another project I'm working on if you live in Michigan</a></p><p><br></p><p>On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3, so you can sort out the fluff and just get the very best. Think of this as your SportsCenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.</p><p><br></p><p>Music by Dan Stapely</p>","author_name":"Nathan Pohl"}