{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/670185256575842b733a8d7d/68ff98f8e0f934b5d11db76c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":" #032: How Authors Can Unlock Creativity and Build a Brand Promise","description":"<p>In this episode of <em>Writer Unblocked</em>, I sit down with award-winning author Carol Van Den Hende to explore how letters can unlock creativity, why empathy and hope are essential in storytelling, and how authors can think about their brand as a promise. Carol also shares her journey from traditional publishing to founding her own B Corp press, and what it really means to publish responsibly.</p><p>We talk about:</p><p><br></p><ul><li>How the epistolary format sparked seven chapters in one weekend</li><li>The neuroscience of empathy between writers and readers</li><li>Why authors should celebrate book clubs and community feedback</li><li>The difference between publishing for access and publishing with responsibility</li><li>Defining author brand beyond logos and colors</li></ul><p><br></p><p><strong>About Carol Van Den Hende:</strong></p><p>Carol is the author of the award-winning <em>Goodbye Orchid</em> trilogy and the forthcoming <em>Dear Orchid</em> (Nov 11, Veteran’s Day). Her books have been named most-anticipated reads by Buzzfeed, Parade, and Travel+Leisure, and praised by Glamour and Woman’s World. Through her writing, speaking, and leadership, Carol champions stories of resilience, hope, and empathy.</p><p><br></p><p><strong>Connect with Carol:</strong></p><p> 🌐 Website:<a href=\"https://carolvandenhende.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> carolvandenhende.com</a></p><p> 📸 Instagram:<a href=\"https://www.instagram.com/carolvandenhende/\" rel=\"noopener noreferrer\" target=\"_blank\"> @carolvandenhende</a></p><p> 📘 Facebook:<a href=\"https://www.facebook.com/CarolVanDenHendeAuthor\" rel=\"noopener noreferrer\" target=\"_blank\"> Carol Van Den Hende Author</a></p><p> ▶️ YouTube:<a href=\"https://www.youtube.com/@authorcv\" rel=\"noopener noreferrer\" target=\"_blank\"> @authorcv</a></p><p> 🎵 TikTok:<a href=\"https://www.tiktok.com/@carolvandenhende\" rel=\"noopener noreferrer\" target=\"_blank\"> @carolvandenhende</a></p><p> 📝 Substack:<a href=\"https://cvdh.substack.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> cvdh.substack.com</a></p><p> 🔗 Linktree:<a href=\"https://linktr.ee/cvdh\" rel=\"noopener noreferrer\" target=\"_blank\"> linktr.ee/cvdh</a></p><p><br></p><p>For more information about Writer Unblocked please visit <a href=\"http://writerunblockedpodcast.com\" rel=\"noopener noreferrer\" target=\"_blank\">writerunblockedpodcast.com</a>.</p><p><br></p>","author_name":"Nicole Opdenbosch"}