{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66ff347463073ba71bb59705/684881379b8dde68cd307ac0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Scott & Mark Learn To… Self-Promotion","description":"<p>In this episode of&nbsp;<em>Scott and Mark Learn To</em>,&nbsp;<a href=\"https://www.linkedin.com/in/shanselman/\" rel=\"noopener noreferrer\" target=\"_blank\">Scott Hanselman</a>&nbsp;and&nbsp;<a href=\"https://www.linkedin.com/in/markrussinovich/\" rel=\"noopener noreferrer\" target=\"_blank\">Mark Russinovich</a>&nbsp;dive deep into the topic of self-promotion, visibility, and personal branding. They explore the blurry lines between promoting your work,&nbsp;representing&nbsp;your company, and building a personal brand—whether intentional or not. With humor, honesty, and vulnerability, they&nbsp;reflect&nbsp;on&nbsp;online criticism, handling stress, and the challenge of staying authentic while being visible.&nbsp;&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p><strong>Takeaways:</strong>&nbsp;&nbsp;&nbsp;&nbsp;</p><ul><li>Why personal branding&nbsp;doesn’t&nbsp;always mean having a “strategy”&nbsp;</li><li>How to balance work visibility with personal authenticity&nbsp;</li><li>The challenge of managing side projects and&nbsp;perception&nbsp;within corporate environments&nbsp;</li></ul><p>&nbsp;</p><p>&nbsp;</p><p><strong>Who are they?</strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p><a href=\"https://www.linkedin.com/in/shanselman/\" rel=\"noopener noreferrer\" target=\"_blank\">View Scott Hanselman on LinkedIn</a>&nbsp;&nbsp;</p><p><a href=\"https://www.linkedin.com/in/markrussinovich/\" rel=\"noopener noreferrer\" target=\"_blank\">View Mark Russinovich on LinkedIn</a>&nbsp;&nbsp;&nbsp;</p><p>&nbsp;</p><p>Watch Scott and Mark Learn on&nbsp;<a href=\"https://www.youtube.com/@shanselman\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a>&nbsp;</p><p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</strong>&nbsp;&nbsp;</p><p><strong>Listen to other episodes at&nbsp;</strong><a href=\"http://scottandmarklearn.to/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>scottandmarklearn.to</strong></a>&nbsp;&nbsp;</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p>Discover and follow other Microsoft podcasts at<a href=\"https://news.microsoft.com/podcasts/\" rel=\"noopener noreferrer\" target=\"_blank\">&nbsp;microsoft.com/podcasts</a>&nbsp;</p>","author_name":"Microsoft"}