Get ready for a deep dive into the future of retail, e-commerce, and how brands can finally bridge that elusive gap between offline and online. In this conversation, Sherveen sits down with Kait Stephens, co-founder & CEO of Brij, a fast-growing platform that helps brands collect critical customer data and craft immersive experiences across every sales channel – whether that’s Amazon, big-box retail, or direct-to-consumer.
This is Episode 019 of The Sherveen Show!
From leveraging QR codes and sweepstakes, to powering product registrations and real-world brand activations, Kait explains how her team is disrupting legacy “point solutions” by building a single platform that unlocks omnichannel data and deeper customer relationships. You’ll hear how Brij landed major creator-led brands like Feastables (MrBeast’s snack empire) and Skullcandy, and why venture-backed consumer products – especially those selling through retail – now consider offline data a must-have. Whether you’re curious about influencer marketing, building a SaaS platform, or just how to break out of the direct-to-consumer bubble, this episode is for you.
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We cover:
Evolving Consumer Behavior: How the pandemic popularized QR codes, changing offline-to-online engagement forever
Modern Omnichannel Strategy: Why D2C-only brands struggle to scale and how offline data solves the margin problem
Enterprise Sales & Retail Partnerships: Convincing major retailers and brand buyers to share (and utilize) data in new ways
SaaS Product Development: Moving from point solutions to a unifying “platform” approach that adapts to different industries
Influencer-Backed Brands: The do’s and don’ts of building for creators with massive reach
Private Equity to Startup: Kate’s personal journey, finding product-market fit, and becoming an “optimistic operator”
Whether you’re a founder scaling a SaaS product, a CPG brand expanding into big-box retail, or just curious about bridging the online-offline divide, this episode is packed with insights on the next wave of commerce innovation. Subscribe for weekly conversations on tech, startups, business, and society – only on The Sherveen Show.
Keywords: omnichannel commerce, CPG brand strategy, private equity to startup, influencer-led brands, QR codes, product registration, rebates & sweepstakes, e-commerce, brand data, offline-to-online, direct-to-consumer (D2C), retail distribution, marketing automation, SaaS platform, venture-backed startup, The Sherveen Show
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