{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66f3ea45df6fe6a71818b0dc/68653fa52afa19dc3d1d3dde?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The creativity comeback","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66f3ea45df6fe6a71818b0dc/1751465637364-a44b280c-aa04-4304-83d5-3b19a539a862.jpeg?height=200","description":"<p>Is creativity still the beating heart of programmatic advertising - or just a bolt-on afterthought? In this episode, we head to Cannes to explore how bold ideas and smart tech can work hand in hand. From flexible formats to context-led campaigns, we ask: can programmatic out-of-home be both precise and powerful?</p>","author_name":"The Drum"}