The one about localization. Is the marketing scene too London-focused? And what does that mean for out-of-home advertising? Are we getting lazy when it comes to planning OOH campaigns outside the London bubble? In this episode, we’ll cover everything from localization to hyper-personalization in OOH advertising - what works, what doesn’t, the role of technology in localizing OOH campaigns, and how businesses and talent outside of London are shaping the future of OOH.
","author_name":"The Drum"}