{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66f2d8406668a6dc746c06ee/6935d7a338a11f5f3eb82412?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Branding II or Rebranding","description":"<p>Taking an existing brand and changing it comes with not only challenges but also hazards. In a follow-up on Episode 2.07 \"Branding,\" we discuss rebranding an existing entity. We relate stories about others' rebranding efforts and our own. As usual, Ken can't make up his mind, er, ah...has a diverse set of conflicting opinions.</p>","author_name":"Jim and Ken"}