{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66f2d8406668a6dc746c06ee/67ec4886d4b40d7b309111a7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Branding","description":"<p>We had a lot of trials and tribulations over branding. From lawyerly to simple our brand evolved. But ultimately, it's the company's product that matters. Also, we can't figure out logos. </p>","author_name":"Jim and Ken"}