Max Reuben is a singer, songwriter, producer and multi- instrumentalist from Wollongong, Australia, whose music refuses to stay confined to a single genre. Blending elements of indie, psychedelic pop, alternative rock and metal, his work is driven by a curiosity for experimentation while remaining grounded in honest, introspective songwriting.
Rather than settling into one lane, Max sees every project as an opportunity to explore a different side of himself.
Max first emerged in 2015 as a founding member of the rock band Left Lane, where he co-wrote, recorded and performed original music, releasing several singles and an EP before departing the group in 2020 to pursue his own creative vision. Later that year, he released his debut solo album, Abstraction-a synth-pop and psychedelic-inspired record exploring themes of change, self-discovery and moving forward. Since then, he has continued to evolve as both a songwriter and producer, releasing a series of singles, collaborating with fellow artists, and refusing to be defined by one particular sound.
Alongside his solo work, Max co-founded Business Doing Pleasure in 2022 with vocalist and guitarist Zach Vella, creating another outlet for his ever-evolving songwriting. The duo blend indie funk, pop, soul and groove into a vibrant, tongue-in-cheek sound powered by infectious hooks, tight musicianship and high-energy live performances. Drawing comparisons to Lime Cordiale and Parcels while taking inspiration from Anderson.Paak and classic soul artists, Business Doing Pleasure have built a reputation for effortless jams and feel-good shows, sharing stages with CHEEKY LEASH, smartcasual, Clay Western and Aodhan.
Whether writing for his solo project or Business Doing Pleasure, Max's focus has always remained the same: creating music that feels genuine, emotionally resonant and sonically adventurous. Now entering his next chapter, he is preparing to release his latest solo project, with another already underway. Drawing inspiration from alternative rock and metal while retaining the melodic sensibilities that have shaped his earlier work, these releases mark his most ambitious and authentic music to date.
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