Professor Matt Freeman is joined by Ben Lakin of No Regrets to explore how AI is transforming the tattoo consultation process - and what this reveals about identity. As tattoos become more personal, the challenge isn’t design - it’s confidence. Traditional consultations struggle to translate abstract ideas into something permanent, creating uncertainty. No Regrets is tackling this with AI-powered tools that help customers visualise and connect with designs before committing. The result? A shift from choosing an image to expressing identity. This episode reframes innovation not as technology alone, but as a way of helping people feel confident enough to become who they are.
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